КОЛЛЕКЦИИ
OUR HERO THIS SEASON WENT TO REST IN A CHALET, ILLUMINATED BY THE SUN, WHICH SHINES ESPECIALLY BRIGHTLY IN THE SNOW-CAPPED MOUNTAINS, OUR HERO ENJOYS A WINTER FAIRYTALE DRINKING CHAMPAGNE THROUGHOUT THE DAY, DRESSED IN THE MOST LUXURIOUS BRILLIANT TWEED.

THE IMAGE OF THE SEASON IS SHROUDED IN THE MYSTERY OF THE ASIAN MYSTICAL FOREST, WHICH IS INHABITED BY MAGICAL CREATURES, WHEN YOU MEET THEM, WHOM YOU CAN FULFILL ANY SECRET DESIRE, AND IT WILL CERTAINLY COME TRUE, OF COURSE THIS YEAR OUR HERO IS LOOKING FOR A THOUSAND-YEAR-OLD AQUATIC BLUE TIGER, UNDER WHOSE SYMBOL THE COMING YEAR WILL PASS.


IN THE NEW SEASON, WE MOVED AWAY FROM THE TRADITIONAL LOOK AS MUCH AS POSSIBLE, CLEANING UP THE CLASSIC MEN'S SUIT, BEATING IT WITH A HANBOK COLLAR AND REPLACING TRADITIONAL BUTTONS WITH RIBBON.

OUR TAILOR TEAM HAS WORKED HARD TO DEVELOP THE RIGHT SILHOUETTE, THE MEN'S SUIT IS A VARIATION OF THE CORSET, THANKS TO A PROPERLY TAILORED JACKET OR COAT, YOU CAN EMPHASIZE ALL THE STRENGTHS OF THE MALE FIGURE, THE LINE OF THE SHOULDER, WAIST, POSTURE, RECREATING AN ELONGATED IMAGE OF AN INVERTED TRIANGLE.

- ANTONIO SHIN (DESIGNER):

IN THE NEW SEASON, WE WANTED TO CREATE A FRESH, INTELLIGENT IMAGE, NOT OVERLOADED WITH VOLUME. OUR CLIENTS WORKS REALLY HARDLY ON HIMSELF, BOTH LITERALLY AND CONCEPTUALLY. I SINCERELY BELIEVE THAT EVERYONE WANTS TO BE ATTRACTIVE, NOT ALWAYS FOR SOMEONE, JUST ENJOY THEIR REFLECTION IN THE MIRROR, WHICH IS WHY THE STORY WITH UNDERLINED SILHOUETTES WAS SO IMPORTANT FOR US THIS SEASON. I THINK THE TIME HAS COME WHEN WE AND OUR CLIENTS ARE READY TO EMPHASIZE THE DIGNITY OF THE MALE SILHOUETTE, MOVING AWAY FROM THE VOLUMETRIC FORM.


THIS COLLECTION WAS BORN THROUGH THE PAIN OF THE IMMIGRATION OF THOUSANDS OF KOREANS FORCED TO FLEE KOREAN PENINSULA DURING OF WAR IN THE 20TH CENTURY. IT'S THE PLACE I EMOTIONALLY CONNECTIVE WITH MY ANCESTORS, WHICH IS, MY INSPIRATION IN THIS SEASON.

THIS IS THE PAIN WHICH I WILL HOLD WITH ME THROUGH MY WHOLE LIFE.

THIS IS THE TIME WHEN SILK ARE GONE AND COTTON CAME AND BECAME THE NORM FOR EVERYONE, THIS TIME WHEN THE NOBLES WERE GONE, AND EVERYONE BECAME THE WORKING CLASS. IT WAS DEATH OF THE BEAUTY WHEN UTILITARIANISM IN CLOTHES BECAME THE MAIN NORM.

THIS IS THE TIME WHEN PEOPLE SACRIFICE A BEAUTIFUL SATIN HANBOK DRESS AND ATTACH ON IT UTILITARIAN POINT WITH A BIG POCKETS FOR HOLDING SOME IMPORTANT THINGS THAT THEY CAN BROUGHT FROM THEIR HOMETOWNS.

THE MAN RE-DRESSED TO UNIFORMS AND THERE IS NOTHING SEXIER THAN THAT.

THE MAIN CHARACTER OF SHIN'S BRAND IS A TRAVELER SEARCHING FOR A NEW WORLD LED BY THE MAGNETISM OF HIS HEART AS STRONG AS FINE AS THE NEEDLE AND THE COMPASS.
신 (SHIN) SECOND COLLECTION IS DEDICATED TO THE KOREAN PHENOMENON AS HWARANG, ALSO KNOWN AS FLOWERING KNIGHTS, WERE AN ELITE WARRIOR GROUP OF MALE YOUTH IN SILLA WHICH WAS ONE OF THE THREE KINGDOMS OF KOREA.

TRYING TO UNDERSTAND WHO HWARANG IS, WE FOUND THAT IS A UNIQUE COMBINATION OF STRENGTH AND BEAUTY, FRAGILITY AND POWER, MYSTERIOUS AND FRANK WHICH IS PURE TEMPTATION, AND WE REALLY WANT TO SEE THAT VIBE TODAY.

OUR GOAL WAS TO IMAGEN HWARANG PERSONALITY IN 21ST CENTURY AND THAT GOT US THINKING ABOUT TWO OTHER KOREAN LEGENDARY CULTURAL PHENOMENA WHICH IS TAEKWONDO AND K-POP. THOSE BOTH THINGS WERE ALWAYS PACKED FULL OF VIBRANT STRONG ENERGY WHICH WE BELIEVE CAME FROM THE PAST WHEN HWARANG KNIGHTS WAS EXIST.

WE PLAY A LOT WITH RIBBON BELTS THIS SEASON TO CREATE A WRAP SILHOUETTE WHICH HIGHLITE A WAISTE AND MAINTAIN A SHOULDER LINE, BY THAT LOOK BECOME MORE MUSCULINE BUT SOFT TOUCH BY EMBROIDERY MAKE LOOK SENSUAL AND SEXY.
LIMITED EDITION
PRE-FALL 2021/22
화랑/HWARANG/ХВАРАН
IN OUR FIRST COLLECTION, WE TRIED TO EMPHASIZE THE KEY IMAGES OF KOREA TODAY, THE MAIN LOOK WAS INSPIRED BY TRADITIONAL ASIAN WORKWEAR, THE IMAGES OF ASIAN WORKERS WHO WORE COLLARLESS OVERSIZED COTTON SHIRTS.

WE ALSO LOOK AT MODERN ASIAN STYLE WHICH BASED ON ARCHITECTURAL, EASY VOLUME SILHOUETTE AND SOMETIMES THIS SHAPE MAY SEEM TOO SIMPLE, BUT THAT'S WHAT MODERN ELEGANCE IS.

THE MASTERPIECE OF THE COLLECTION IS A HANBOK INSPIRED BY JOSEON DYNASTY NOBLEMAN GARMENTS.

HIGHLIGHT OF THE COLLECTION IS HANBOK COAT WHICH INSPIRED BY TRADITIONAL KOREAN COSTUME. IT'S CUT FROM BEIGE SUBSTANTIAL COTTON. IT'S TAILORED WITH A GENEROUS HANBOK COLLAR AND HAS A LONG BELT TO DRAW IN THE LANGUID FIT.